{"id":17174,"date":"2025-05-08T14:28:22","date_gmt":"2025-05-08T06:28:22","guid":{"rendered":"https:\/\/exim.com.my\/development\/?post_type=press-release&p=17174"},"modified":"2025-05-08T15:55:27","modified_gmt":"2025-05-08T07:55:27","slug":"exim-bank-and-marrybrown-ink-strategic-mou-to-fuel-malaysian-franchise-growth-abroad","status":"publish","type":"press-release","link":"https:\/\/exim.com.my\/development\/press_release\/exim-bank-and-marrybrown-ink-strategic-mou-to-fuel-malaysian-franchise-growth-abroad\/","title":{"rendered":"EXIM Bank and Marrybrown Ink Strategic MoU to Fuel Malaysian Franchise Growth Abroad"},"content":{"rendered":"\t\t
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YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development (KUSKOP), witnessing the Memorandum of Understanding (MoU) exchange between EXIM Bank Malaysia represented by Faizah Mustapa, Chief Business Officer (Fifth from left) and Marrybrown represented by Dato\u2019 Joshua Liew, Group Executive Director (Third from left).<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KUALA LUMPUR, 8 May 2025<\/strong> \u2013 Export-Import Bank of Malaysia Berhad (EXIM Bank) today formalised the exchange of a Memorandum of Understanding (MoU) with Marrybrown Sdn. Bhd. during the Franchise International Malaysia (FIM) 2025 event at the Kuala Lumpur Convention Centre (KLCC).<\/p>

Graced by the presence of YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development (KUSKOP), the event marks a significant milestone in the strategic collaboration between EXIM Bank and Marrybrown, the nation\u2019s most successful homegrown halal quick-service restaurant (QSR) brand.<\/p>

Marrybrown, born in Johor Bahru, has risen from humble beginnings to become one of the world\u2019s largest halal fast-food chains, with over 500 outlets across Malaysia and abroad. More than just a restaurant, it stands as a proud emblem of Malaysian culinary heritage, blending local and Western flavors in a franchise model that transcends borders. With bold vision, relentless ambition, and unstoppable innovation, Marrybrown has transformed into a global powerhouse, proving that a homegrown dream, fueled by passion and resilience, can conquer the world.<\/p>

EXIM Bank is a key enabler of Marrybrown\u2019s expansion into Australia, providing essential foreign currency financing to support its entry into the market. EXIM Bank\u2019s financing has enabled the successful launch of five new Marrybrown outlets in Melbourne, Australia, with the potential to support up to 10 outlets, solidifying its presence in the region. EXIM Bank\u2019s support strengthens Malaysia\u2019s reputation as a hub for thriving international franchises and supports the broader success of Malaysian brands internationally.<\/p>

Nurbayu Kasim Chang, President\/Chief Executive Officer of EXIM Bank Malaysia, said, \u201cThis Memorandum of Understanding with Marrybrown represents EXIM Bank\u2019s commitment to support the expansion of our homegrown Malaysian brand in the international market. Through strategic financial solutions, we empower Marrybrown\u2019s expansion in Australia, driving business growth and strengthening Malaysia\u2019s presence in the global market.\u201d<\/em><\/p>

Dato’ Joshua Liew, Group Executive Director of Marrybrown, added, \u201cThis strategic partnership with EXIM Bank represents a pivotal moment in Marrybrown’s global expansion journey. As Malaysia’s pioneering halal QSR brand with presence in over 16 countries, we\u2019ve consistently championed Malaysian flavours and entrepreneurship worldwide. EXIM Bank’s financial solutions will significantly accelerate our international growth plans, particularly in markets like Australia where we\u2019ve seen tremendous potential. This collaboration not only strengthens Marrybrown’s global footprint but also showcases how Malaysian brands can successfully compete on the world stage while creating opportunities for local entrepreneurs through our franchise system. We’re proud to partner with EXIM Bank in flying the Malaysian flag high across global markets.\u201d<\/em><\/p>

The food and beverage (F&B) sector is growing in importance and rapidly gaining significance as a key focus area. In response, EXIM Bank has significantly ramped up its support, with export financing for the sector skyrocketing by over 800% from 2023 to 2024. This surge is part of the bank\u2019s RM 3.1 billion value in credit takaful, and business financing for 2024, driving industry expansion and strengthening Malaysia\u2019s footprint in global markets.<\/p>

This aligns with the objectives of this MoU, which reflects a shared vision for advancing Malaysia\u2019s franchise industry, a sector poised to reach RM46 billion in value by 2025. More than just supporting Marrybrown\u2019s international expansion, EXIM Bank is laying the foundation for other Malaysian franchisors to scale globally. Through tailored financial solutions and strategic backing, EXIM Bank encourages and empowers homegrown brands to break into new markets, strengthen their international presence, and compete at a global level, turning Malaysian enterprises into recognised forces on the world stage.<\/p>

For more information, visit www.exim.com.my<\/a> or contact 03-2601 2089.<\/p>

ABOUT EXIM BANK<\/strong><\/p>

Established on 29 August 1995, Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing and advisory support to Malaysian businesses pursuing global ventures across diverse sectors. EXIM Bank fulfills its mandate to enhance the competitiveness of Malaysian industries internationally, offering comprehensive banking and insurance products.<\/p>

Effective 1 May 2025, EXIM Bank became a subsidiary of Bank Pembangunan Malaysia Berhad (BPMB).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For further information, kindly contact:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Azmin Hamzah<\/strong><\/p>

Head
Corporate Communication Department
Export-Import Bank of Malaysia Berhad (EXIM Bank)
Level 1, EXIM Bank,
Jalan Sultan Ismail,
50250 Kuala Lumpur.
T : +603 2601 2371
F : +603 2601 2469
E : azmin@exim.com.my<\/a>
W : www.exim.com.my <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sheila Shaik<\/strong><\/p>

Senior Manager
Corporate Communication Department
Export-Import Bank of Malaysia Berhad
(EXIM Bank)
Level 1, EXIM Bank,
Jalan Sultan Ismail,
50250 Kuala Lumpur.
T : +603 2601 2383
F : +603 2601 2469
E : sheila.shaik@exim.com.my<\/a> \u00a0\u00a0
W : www.exim.com.my<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":0,"template":"","categories":[44],"tags":[764],"class_list":["post-17174","press-release","type-press-release","status-publish","hentry","category-press_release","tag-2025-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/17174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/types\/press-release"}],"version-history":[{"count":10,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/17174\/revisions"}],"predecessor-version":[{"id":17188,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/17174\/revisions\/17188"}],"wp:attachment":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/media?parent=17174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/categories?post=17174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/tags?post=17174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}