{"id":18274,"date":"2025-07-08T17:52:35","date_gmt":"2025-07-08T09:52:35","guid":{"rendered":"https:\/\/exim.com.my\/development\/?post_type=press-release&p=18274"},"modified":"2025-07-10T15:50:05","modified_gmt":"2025-07-10T07:50:05","slug":"banking-on-global-growth-exim-bank-malaysia-backs-marrybrowns-australian-expansion-with-10-outlets-in-victoria","status":"publish","type":"press-release","link":"https:\/\/exim.com.my\/development\/press_release\/banking-on-global-growth-exim-bank-malaysia-backs-marrybrowns-australian-expansion-with-10-outlets-in-victoria\/","title":{"rendered":"Banking on Global Growth: EXIM Bank Malaysia Backs Marrybrown\u2019s Australian Expansion with 10 Outlets in Victoria"},"content":{"rendered":"\t\t
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From left: Mr. Lim Soon Nian, Director of Marrybrown Australia, and Datuk Nurbayu Kasim Chang, President\/Chief Executive Officer of EXIM Bank Malaysia, officially formalising the financing agreement to support Marrybrown\u2019s expansion in Victoria, Australia.<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KUALA LUMPUR, 8 July 2025<\/strong> \u2013 Following the Memorandum of Understanding (MoU) signed in May 2025, Export-Import Bank of Malaysia Berhad (EXIM Bank) today formalised a financing agreement with Marrybrown Australia Pty Ltd to support the opening of 10 outlets across Victoria, Australia.<\/p>

This milestone marks a significant leap forward in the strategic collaboration between EXIM Bank and Marrybrown, Malaysia\u2019s most successful homegrown Halal quick-service restaurant (QSR) brand. This critical support from EXIM Bank enables Marrybrown to expand its footprint in high-traffic urban zones, with 10 outlets across Melbourne, Victoria. Building on this momentum, Marrybrown is set to open an additional six outlets by the end of 2025, further strengthening its footprint in Australia\u2019s fast-growing and competitive QSR landscape.<\/p>

This expansion is a direct outcome of the MoU signed earlier this year with Marrybrown Sdn Bhd, which aimed to empower the Malaysian franchise to expand in Australia and internationally. With high customer demand for Halal-certified food in Australia, Marrybrown\u2019s strategic locations are well-positioned to serve diverse communities seeking quality, Halal-friendly dining options.<\/p>

Datuk Nurbayu Kasim Chang, President\/Chief Executive Officer of EXIM Bank Malaysia said, <\/em>\u201cThis financing reflects the success of our earlier MoU and our commitment to supporting Marrybrown\u2019s growth in Australia. EXIM Bank is proud to help Malaysian brands expand globally through strategic financial solutions.\u201d<\/p>

Marrybrown, founded in 1981 in Johor Bahru, now boasts over 500 outlets in 16 countries and has earned more than 100 awards for its excellence in franchising and innovation. With a bold vision to establish 50 outlets across Australia by 2030, the brand is now preparing to expand beyond Victoria into Queensland and other regions, and EXIM Bank remains steadfast to support Marrybrown\u2019s continued international expansion.<\/p>

Mr. Lim Soon Nian, Director of Marrybrown Australia said<\/em>, \u201cWe are experiencing rapid growth in Australia, and EXIM Bank\u2019s support has been instrumental in accelerating our expansion. This collaboration not only strengthens our global footprint but also showcases the strength of Malaysia\u2019s halal franchise model.\u201d<\/p>

This initiative reflects EXIM Bank\u2019s broader mission to support the internationalisation of Malaysian brands, with a focus on the Halal economy, a sector with immense global potential, poised to reach USD 2.17 trillion by 2030. Malaysia\u2019s Halal exports are expected to grow to RM65 billion by 2025, with halal franchising emerging as a key driver. By enabling Marrybrown\u2019s expansion, EXIM Bank looks to elevate Malaysia\u2019s reputation as a hub for world-class halal franchises.<\/p>

Dr. Liza Mydin, Chief Strategy Officer of EXIM Bank Malaysia, said: <\/em>\u201cEXIM Bank is driving sustainable growth while enabling Malaysian businesses to thrive globally. By reducing financing costs and supporting carbon management, we\u2019re helping exporters future-proof their operations and compete responsibly in an evolving international trade landscape.\u201d<\/p>

\u201cIn addition to these efforts, our Malaysia Global Connect (MGC) Advisory platform offers market intelligence, financing guidance, and curated global opportunities. Through MGC, initiatives such as halal trade missions and international tradeshows have successfully connected Malaysian exporters with global buyers. We encourage businesses to register for MGC to access upcoming trade missions, market entry support, and international networking opportunities,\u201d added Dr Liza.<\/em><\/p>

In 2024 alone, EXIM Bank facilitated 144 Malaysian exporters with total financial support amounting to RM3.1 billion through credit takaful and business financing. This included RM415.7 million in approved financing into non-traditional markets, enabling more Malaysian businesses expand their global footprint with confidence.<\/p>

For more information, visit www.exim.com.my<\/a> or contact 03-2601 2089.<\/p>

ABOUT EXIM BANK<\/span>
<\/strong>Established on 29 August 1995, Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing and advisory support to Malaysian businesses pursuing global ventures across diverse sectors. EXIM Bank fulfills its mandate to enhance the competitiveness of Malaysian industries internationally, offering comprehensive banking and insurance products.<\/p>

Effective 1 May 2025, EXIM Bank became a subsidiary of Bank Pembangunan Malaysia Berhad (BPMB).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For further information, kindly contact:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Azmin Hamzah
<\/strong>Head
<\/strong>Corporate Communications Department
Export-Import Bank of Malaysia Berhad
(EXIM Bank)
Level 1, EXIM Bank,
Jalan Sultan Ismail,
50250 Kuala Lumpur.
T :+603 2601 2371
F : +603 2601 2469
E :\u00a0azmin@exim.com.my<\/a>
W : www.exim.com.my<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sheila Shaik<\/strong><\/p>

Senior Manager
Corporate Communications Department
Export-Import Bank of Malaysia Berhad\u00a0
(EXIM Bank)
Level 1, EXIM Bank,
Jalan Sultan Ismail,
50250 Kuala Lumpur.
T :+603 2601 2383
F :+603 2601 2469
E : sheila.shaik@exim.com.my<\/a>
W : www.exim.com.my<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":0,"template":"","categories":[44],"tags":[764],"class_list":["post-18274","press-release","type-press-release","status-publish","hentry","category-press_release","tag-2025-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/18274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/types\/press-release"}],"version-history":[{"count":7,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/18274\/revisions"}],"predecessor-version":[{"id":18287,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/press-release\/18274\/revisions\/18287"}],"wp:attachment":[{"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/media?parent=18274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/categories?post=18274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exim.com.my\/development\/wp-json\/wp\/v2\/tags?post=18274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}