The 12 Steps to Successful Exporting

15 August 2022

“The 12 Steps to Successful Exporting®” came about through sheer necessity and as an effective and practical tool to delegate work to the author’s staff, while he was away on work.

The “12 Steps” can be used both locally and globally. All the key export activities are covered. It is arranged sequentially and is representative of how a typical export process would take place. The first part (Steps 1 to 10) relates to Pre-Order and the second part (Steps 11 to 12) deals with Post-Order activities.

For aspiring exporters and those who are just starting up, all the steps will usually be applicable. However, for existing and experienced exporters, using the “12 Steps” will help upskill and enhance their current level of success.

The more you know about exporting, the more successful you will be. Here are “The 12 Steps” for your consideration.

Key Activities and Processes

Pre-Order

1
Export Potential
2
Export Readiness
3
Product and Target Market Selection
4
Marketing Research
5
Export Business Plan
6
Sales and Marketing
7
Market Entry Strategies and Distribution Channels
8
Legal Matters
9
Export Pricing
10
Export Orders (7 sub-steps)

Post-Order

11
INCOTERMS 2010, Shipping and Documentation (13 sub-steps)
12
Money Matters

Excerpt from The Exporting and International Trade.

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