Page 49 - EXIM-BANK-AR20

Section 04 Traversing Challenges
47

25TH ANNIVERSARY

CELEBRATION

EXIM Bank celebrated its 25th
anniversary on the first week of
September 2020 with the launch
of a new logo that represented
the Bank’s Core Values towards
establishing internal and external
consistencies in our decision-making
processes.

The values of Teamwork, Openness,
Accountability, Integrity and
Efficiency were chosen to shape a
culture aligned with the corporate
vision and mission.

The retro symbolises
excellence and dynamic “Teamwork”
,
as all EXIMers strive together as
a team, to be the best that they
can be. The open edges of the
Star demonstrate the value of
“Openness” of EXIMers by being
approachable, allowing two-way The ceremony was preceded by speeches from the Chairman and
communication in a transparent, P/CEO, and ended with the cutting of a cake.
timely and mutually respectable
manner.
The Red and Blue represent EXIM Bank’s corporate The open “Star” and the obvious “E” in the design concept
colours, whereby Blue reflects “Accountability” in essentially symbolise EXIM Bank and its national aspirations
committing to personally own the results of one’s work of being a navigating star for businesses moving towards
and “Integrity” through the willingness to uphold the cross-border ventures.
highest professional standards at all time, in all
circumstances, in discharging one’s duties. Exuding energy, All employees were each given polo shirts showing the five
passion, excitement and urgency, Red is a powerful colour different core values as a reminder to inculcate these values.
that denotes the heart in doing any given task, and also
conveys the idea of “Efficiency” where one is energised to
carry out one’s duties by optimising resources for positive
outcomes.