Page 48 - EXIM-BANK-AR20

46 EXIM BANK MALAYSIA
Annual Report 2020

OUR CORPORATE SOCIAL RESPONSIBILITY JOURNEY

CONTINUED SUPPORT FOR

ZOO NEGARA’S MACAW BIRDS

Macaw birds are considered endangered with only 17 species left
worldwide. With their brilliant red and blue coat, they also vividly
represent the colours of EXIM Bank’s logo, and thus hold a special
place in our hearts.

EXIM Bank first sponsored a pair of South American Macaw birds at
Zoo Negara on 21 May 2016, and has since renewed the sponsorship
annually. Since the arrival of the birds, they have been trained to
perform twice a day and they remain one of the most popular
attractions at the zoo. EXIM Bank’s name is repeated throughout the
bird show and our logo signage is also displayed at the exhibit in Zoo
Negara Malaysia, and on the ‘Fun Facts’ plaque placed in the main
animal show auditorium. In FY2020, EXIM Bank renewed our support The Macaws are stars of the Zoo and their red
of the South American Macaw birds for the fifth consecutive year; and blue feathers are reflections of EXIM Bank’s
in-line with the UN SDG 15, as well as to save this endangered species. corporate colours.

SOCIAL: Building partnerships and alliances, EXIM Bank prioritises the nurturing of shared
relationships with our employees and industry partners.

CONTRIBUTING TO

#responsMALAYSIA

Doing our part to combat COVID-19, EXIM Bank made a
RM1 million donation to the Malaysian Red Crescent Society
(MRCS) #responsMALAYSIA (Malaysia’s Response) initiative.
This was a platform for individuals and corporate entities to
contribute towards the procurement of essential items required
by frontliners, as well as drive MRCS’s community engagement
efforts. Contributions made to the organisation are directed
towards boosting public awareness about the dangers of the virus,
the importance of social distancing and heeding the Movement
Control Order; as well as providing support to the underprivileged
through health screenings, basic treatment services, provision
of face masks and stepping up education programmes on proper
diet and nutrition. The MRCS #responsMalaysia initiative accorded
priority to vulnerable groups like the Bottom 40
income group and the elderly.